WEB DESIGN & DEVELOPMENT / ATA CREATIVE / PILATES STUDIO CONCEPT
Soft Form
A warm, minimal Pilates studio concept with an automatic studio tour, in-photo details and a weekly practice planner. Visitors can find a class, take a breathing moment and try a demo booking flow.
Context
Soft Form is a self-initiated concept for a welcoming Pilates studio. I wanted the website to feel warm, clean and easy to use, with small interactions that help someone explore the space and find a practice that fits their week.
My contribution
I developed the visual direction and built the responsive website through ATA Creative, including the studio photo tour, in-scene detail cards, weekly ritual planner, class recommendations, sample schedule and booking preview. The photography is AI-generated concept imagery. The studio, class schedule and prices are fictional, and the booking flow does not make real reservations or take payments.
What the site brings together
A look around, at your pace
A gentle automatic tour moves through three studio views. Drag, swipe or use the arrows to take over, and open information beside a detail within the photograph.
A week that feels like you
Drag classes onto days, or select and place them using touch or keyboard. The weekly pattern saves in the browser and connects to matching class times in the sample schedule.
Space for the small things
An optional breathing moment, alternate photo angles, a class finder and a complete booking preview bring the clean visual direction to life. Touch, keyboard and reduced-motion preferences are supported.
A closer look
